because failure IS an option
‘Avoiding Catastrophe’ is the overarching concept behind all management decision making that takes place in the face of adversity. It concerns itself with problems, setbacks, difficulties, failures, accidents, and errors, seeking to minimise their impact and prevent catastrophic outcomes in the shape of irreversible damage to an organisation, its capabilities, functioning, even its existence.
This is not the normal focus of management thinking. Managers, leaders, entrepreneurs, commanders, usually concentrate their energies on achieving success, goals, objectives, tasks, the mission. They ask the question, ‘how do we get to where we want to be ?’. This is understandable, it reflects a determination to succeed, a desire to prevail, a ‘can do’ attitude without which nothing is ever accomplished.